
Meet Forte Cloth, a trailblazing British design studio with over 35 years of experience in rug design and carpet design. Owned by the dynamic father and daughter duo, Ian Wallace and Amy Giddings.
Specialising in on-trend carpet and rug designs for premier manufacturers and importers worldwide, our team of highly motivated and fantastic designers are dedicated to producing bestselling, industry-leading patterns tailored for the US and European markets. At Forte Cloth, we pride ourselves on our design trends expertise, fuelled by focused trend research and continuous creative development.
All carpet and rug designs are delivered in a digital format which can be utilised in all the latest woven, printed and hand made production techniques, which backed by our design trend research, colour predictions, and extensive design archive make our services the perfect choice for all your innovative product development needs.
If you want to learn more, book a consultation, or invest in our business don’t hesitate to get in touch.
How it works…

The Travel Bag
If we jumped on a plane tomorrow to showcase our latest collections this is what you would see at our meeting – changing monthly you can make your selections within half an hour.

Excess baggage
These designs didn’t quite make the trip to see our customers, but we are sure you’ll enjoy viewing all these creative options in just an hour of your time.

Lost and found
Enjoy spending time looking for gold in our archives, there’s plenty to see but you may need some coffee and sandwiches to get you through the journey!
Our services
Buy and own our designs
Browse our selections online or via video call to discuss your rug design needs catering for the USA and European markets.
License our Artwork
Many of our clients choose to utilise our designs under license, selecting collections together to maximise a mutually successful partnership.
Consultancy
With over 30 years experience we are able to guide our clients and maximise their success at every retail level from mass market to high end furniture stores.
Bespoke designing
If you have a brief that needs executing in a timely manner feel free to share your ideas and watch your vision unfold successfully.
Production ready
All our patterns can be delivered in any construction format required for woven, tufted or printed manufacturing techniques.
Visits
Visit us in Kidderminster, UK, the historical home of the carpet industry. You will enjoy seeing our archives and we will make sure you leave feeling inspired. Fish and Chips included!
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